We connect creators with vetted industrial manufacturers to build brands they actually own — not licensing deals. You own the product. The factory builds it for you.
The creator economy passed US$ 250B in 2024 and is projected to hit US$ 528B by 2030. But the real growth vector is no longer advertising — it's owned product.
5 stages. 6 to 8 months from the first coffee to your product in your first customer's hands. You focus on the vision and the audience. We handle the rest.
We sit down with you. We learn your audience, your passion, what you want to build. We map viable categories based on your real numbers and what fits your identity.
We comb the market for manufacturers that fit your product. 3 to 5 qualified candidates, technical visits, samples in your hands. You pick the partner.
Formula, design, packaging, naming, brand identity. You approve every decision. Sensory testing and tweaks until it's exactly how you want it.
Contracts negotiated, MOQ set, pilot batch, quality validated. Everything ready to scale. You don't need to understand SLAs, the FDA or ANVISA — we handle it.
E-commerce, drop strategy, first launch, logistics. Then: scale, physical retail, new SKUs, international. You launch when you're ready.
Some of the biggest consumer companies of the last few years started exactly like this: a creator with a strong audience and a factory able to manufacture their vision.
No fine print. Here's what you gain as an owner — and what we deliver to help you get there.
The questions that come up in every first conversation. No spin.
It depends on the product type. In general, the initial investment for a serious launch ranges from US$ 60k to US$ 600k — far less than a traditional DTC brand with no audience (US$ 500k to 2M). In many cases we bring in capital partners or structures where you don't have to put in your own money. We discuss this in discovery.
The sweet spot is between 500k and 5M followers, but what really matters is real engagement (ideally 4%+) and a high-intent audience. We've structured projects with creators at 250k in very vertical niches, and with mega-creators at 10M+. Size helps, but quality and category fit matter more.
You own it. Majority equity, final say on product, royalty on sales. This isn't "a paid spokesperson for a fee." It's a real company — yours — that keeps existing even if you stop posting tomorrow. That's the core of our model, and what sets us apart from agencies and licensing platforms.
Physical consumer goods with an industrial model: supplements, beauty/cosmetics, functional drinks, snacks/food, coffee, gear/outdoor, fashion/apparel, pet. Each category has its own MOQ, margin and timing. In discovery we map which category fits your audience and identity best.
5 to 8 months between "done, let's go" and the first drop. Simpler categories (apparel, coffee) can ship in 3–4 months. More complex ones (cosmetics, functional drinks with proprietary formulation) take 6 to 9 months. We give a precise estimate in discovery.
Statistically, around 50–60% of first creator brands fail to scale. Our work starts precisely at reducing that risk — real demand validation before the big batch, low MOQ early on, industrial partners with an emergency-production clause, and a lean operation. If it doesn't take off commercially, the loss is contained and you learn a lot. If it does, it's a long-term asset.
A setup fee up front (covers discovery + sourcing + development), minority equity in the brand, and an operational royalty on net revenue. Our interest is aligned with yours: we only really win if the brand succeeds long term. No endless retainers, no hidden costs.
Both work. Some creators arrive with a fully formed idea — great. Others arrive with "I want to build something, not sure what" — also great. Our discovery was designed for both. In either case, what moves forward is what fits you and has a real shot at the market.
No strings, no fine print. A first 30-minute conversation to see whether it makes sense for us to work together. If it does, we move forward. If it doesn't, you leave with something learned.
We'll reply within 3 business days with next steps. If it's urgent, reach us on WhatsApp or the email below.